5 Simple ways you can grow your business with online sales

August 10, 2021

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If you already have an e-commerce store, you should constantly be looking for ways to sell more.  The answer is not staying all day behind your computer monitoring your website. The main objective of e-commerce is to operate autonomously, to give you more freedom and more profit. What you have to do is analyze what is worth applying and what is a waste of time. Like everything else in the world of sales, it all reduces to well-employed marketing strategies. Why not try using these simple and PROVEN 5 ways to grow your business with online sales and let us know how it goes?


1- Free shipping

How powerful the word free is. It draws us like honey to bees. It makes us forget our daily struggles; getting something for free is just amazing. As an entrepreneur, you must acknowledge this feeling in yourself first, then use it in your business. 

Free shipping could convince even the more indecisive user to click the "Buy Now" button. It has been a proven strategy for a long time, with more than 60% of online businesses claiming that free shipping increases their sales considerably.

If what you're selling is followed by a free-something tag, your possibilities of making a sale are higher. Free shipping is a buyer analgesic. Buyers don't rationalize having to pay to have something delivered to their door. Who told them gas, international flights, and delivery men salaries don't have a cost? 

Buyers will continue to see the shipping fee as a rip-off, and you can't do anything about it. But is free shipping an actual loss for your business? ¡No at all! Your sales will increase, you will absorb the shipping costs, but the sales revenue should cover it and give you more profit. 

You don't have to offer free shipping every day. It can be just one day a week or a few hours a day. Remember, the sense of urgency triggers buyers FOMO. When we feel we could miss an opportunity, we take immediate action, especially when saving money.


2-Customers testimonials

If sales are about trust, a few things can make us trust a company more than seeing actual clients satisfied. We do this every time. We look up for a place review. We read comments on the web, and we ask our friends about it. These trust signals are so appealing. We care about other people's experiences a lot! 

Buyers will always seek to reduce the risk of making a wrong purchase. The trouble is dampened by ensuring other people are happy with what you offer. Instead of bragging about how good you are, let other people talk good about you. 

You have to be 100% convinced of the quality of your products or services. Give your best and excel in every area of your business. If you do that, you can trust you will get good reviews flowing your way. You won't have to worry about negative comments.

Don't pretend to be something you are not. Trust me. If there is something wrong with your products, it will come out. Don't try to take shortcuts.

To get good, honest testimonials, send your customers a form with specific questions after using your product. Use questions that answer the most common concerns of potential buyers. Imagine you sell handmade shampoos. You don't want to ask something as basic as "Did you like our shampoo?" avoid using yes or no questions. Ask things like, What did you like the most about our shampoo, would you recommend it, why? Nothing too long, 4 or 5 lines of concise information will do the job. 

Meticulously written testimonials sound unrealistic and may generate suspicion in those who read them, exaggerated flattery, vague but highly embellished arguments; FAKE ALERT.

A credible testimonial needs to be accompanied by a picture of the client, full name, and it's even best if you can link their social media for even more credibility. Testimonials are a powerful tool against disbelief and skepticism. Use them to your advantage. 


3-Create a Blog

We often have the misconception that people don't like to read, yet here you are, reading this blog. The only true thing is, people don't want to read boring, useless stuff. Don't ever wonder if a blog is worth doing: hell yes.

And no, you can't say, "But I just sell shoes, how can I blog about that?" or dismiss the idea because you're not good at writing. You can blog about literally anything, and it will do well as long as it's educational, quality, and entertaining.

A blog is where you will demonstrate your authority in your niche. It's the place to share your knowledge, where you can be a friend, a professor, an influence, a motivator, or a guide.

Be mindful, only post congruent, attractive texts that give rise to interaction, clarify doubts and make readers have a good time. It will make you look like a true professional in what you do. 

A blog helps you position your brand and generate conversation around you. If you already have a website and would like to incorporate a blog, you must first make sure it has a "news" section to include text, images, links, etc. Having a blog through is just an option for you to get started; however, blog software will always be better. If your website is from Webflow, WordPress, Squarespace, or Wix, you won't have any inconvenience as it already has all the tools to incorporate a blog.

Whatever the theme is, make sure you are passionate about it. If you don't find it interesting, chances are no customer will. Hone your writing skills, hire a copywriter, and do what feels best for you, but don't waste any more time.

4- Cross-Selling and Up-Selling

Humans never cease to desire. You must seize the buyer's impulse and give them what they want: They want more. 

Every time you buy something on Amazon, you will find this clear statement that is going to make sure you realize that other buyers already have something you are missing: "Customers who bought this item also bought..." You end up buying some extra things that weren't originally in the plan, right? The cross-selling strategy consists of offering products related to the original purchase to make a more significant sale. 

Imagine you want to buy a blender, you've made your choice. You are about to pay, then the website shows you a garlic press, and you think it's such a good idea, you buy both products. That's cross-selling.

Let's continue using the blender example to explain what up-selling is. You think you are confident about getting that 6-speed and 6-cup glass jar blender you saw in an ad, but now you've been offered an 8-speed more giant blender that's better quality and above the price of your first option, it suits your needs best, and it will give you more benefits. You just upgraded your purchase. That is upselling.

Cross-selling and up-selling are all about exploring possibilities and taking advantage of the trust that the customer already has in you. Please don't assume that your customers want to buy only one product or that you can't make them spend more money to get a more valuable product. They are already on your website, ready to buy. You have their attention. What do you want to do with it? Sell even more!

 


5-Abandoned cart plugin

Having a high rate of abandoned carts is very frustrating. According to many e-commerce studies, the average abandonment cart rate is 74.52%: shocking, isn't it? There are many reasons why users abandon their carts. Indecisive users, a simple distraction, unexpected fees at checkout, and technical problems in your website can lead to incomplete purchases. 

Whatever the reason. There is still hope. If you think about it, it doesn't seem so difficult for a person who was about to purchase to come back and complete it. 


While the buyer is still on your website, you can do these things to prevent people from abandoning their carts:


1-Include miniature images of the products they've added. It gives a sense of control and clarity into what they are buying. 

2-Have as many payment options as possible. Leave no buyer out. 

3- Make it simple. It isn't very pleasant to fill out endless transaction forms to make a purchase. Get their email address and payment information. Don't forget to include trust logos.  

4- Optimize the performance of your website on mobile devices. 


Recovering abandoned carts can be achieved with a re-marketing email campaign to remind users they left their purchase unfinished. Their cart is just as they left it, and with a few simple clicks, those products can still be theirs. 

These emails will be sent automatically at strategic times after they abandoned their carts.

The first email should be sent within the early 24 hours, the second email in the next two days, and the third email after seven days. Be creative to get their attention and include a clear call to action.

There are many options available to set up these re-marketing strategies. You will need to get a plugin to track abandoned carts. Don't lose money on shopping cart abandonment. Get those purchases done.


We hope you found these ideas helpful. We encourage you to implement these tips in your e-commerce. It is an easy way to exploit your platform by taking advantage of consumer psychology. Godspeed to you!